Initiated as a creative concept in the year 2003, Aaina began as an exclusive designer house for exclusively crafted accessory products, utilized for home décor, corporate gifting and lifestyle facsimiles.

Zardozi, the traditional art of court embroidery and the sheer magic of nimble fingers and imaginative designs, envisaged by the ensemble of lustrous metallic wire, traditionally coated with silver or plated with gold, forms the crux of all designs at Aaina.

The founders of Aaina, were pioneers in the field of Jardosi and are respected in the market for more than a generation now. Over the years Aaina has built up a strong reputation in catering to all its clientele belonging to top most strata of society. Aaina's new range focuses on the use of Zardosi and takes a leaf out of our country's colourful past.

As pioneers in this concept, they got an immediate and positive response from the initial few people that the product was shown to. This inspired the team to convert it into a business idea, and that's when the product was introduced to the market.

For quite some time now, our company has become a name synonymous with Quality and Trust, which our clients know and is the reason that they insist on coming back to us over and over again. We believe that each of our masterpiece owned by you should be reflection of your individual style and status. We continue this tradition to date, and sincerely strive to build up a relationship with you beyond profession and hope to be a part of every celebration in your life.